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Global Manufacturer of Confectionery, Snacks & Baking Products
Rooted in Dubai since 1991, bringing authentic Arabian craftsmanship to distributors, retailers, and private label partners in 50+ countries.
Our Story
Notions Group started in Dubai in 1991, when our founder Fawaz Masri turned a family passion for good food into a manufacturing business. From the first chocolate-covered nuts to the original guilt-free chocolate-covered date, we have grown into a group of factories, brands and export teams supplying distributors, retailers and private label partners in more than 50 countries. Everything we sell is still made in our own facilities across the UAE and Saudi Arabia, by people who care about every detail of what leaves the line.
Since
1991
1991What We Do
Product Development
Manufacturing
Private Label
Packaging
Export & Distribution
Our brands combine superior Notions of the world
so do the principles we live by.
For a model that has worked so well with many of our products, we use the same equation to form our corporate values.
I’ve been passionately working in the food industry since the 1960s starting out with a humble role in my father’s specialty food store in Amman. Throughout my career, I’ve specialized in various facets of the food industry ranging from trading to food service to manufacturing.
Fawaz MasriFounder & CEO
Global Markets 50+ Countries
Notions Global grows stronger every year by adding new regions and countries. Today our confectionery, snacks and baking products are enjoyed by people across 5 continents
Our Products
Four product categories, made in our own factories and shipped to distributors, retailers and private label partners worldwide.
Confectionery
Chocolate-covered dates, gourmet chocolate, coated nuts and filled confectionery, produced in our own facilities.
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Snacks
Potato chips, tortilla chips and savoury snacks — over 15,200 tons produced every year.
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Baking
Nut butters, coconut sugar, baking flours and bakery-grade ingredients for food manufacturers.
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Malban
An Arabian delicacy woven from natural flavours and nuts — a category we pioneered in 2020.
Explore MoreOur Brands
Passion is the force that drives usReason is what steers our endeavours. We put our hearts and our minds into every little detail of the business, because our brands, our products, our customers and our people are the reason we are here.
Confectionery
Snacks
Our Factories
ISO and HACCP certified manufacturing facilities across the UAE and Saudi Arabia — one for each part of our portfolio.
QUALITY RESULTS WITH US
Passion is the force that drives us; reason is what steers our endeavours. We put our hearts and our minds in every little detail of the business to achieve the best results. We are passionate about our brands, our products, our customers, and our people, because they are the reason we are here, and that is what makes us successful.
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Let's Work Together
Looking to distribute our brands, develop a private label range, or source confectionery, snacks and baking products? Tell us what you need and the right person on our team will get back to you.
Our Partners
